Woof! As a dog, I love my humans, and that means I want nothing but the best for them when it comes to the snacks and toys I enjoy. But with so many online places to shop—like Amazon, eBay, and Walmart—there are real risks out there that could mess with my tail-wagging fun such as: Health and Happiness: I want my humans to give me healthy treats, but there are some shady sellers out there. I’ve heard of expired goodies or even fake snacks that could make us sick. That’s not cool—not just for me, but for all my furry friends. Brand Confusion: When I see different brands, I get curious, but my humans need to know which ones they can trust. If they pick a knockoff toy that falls apart or a treat that’s not safe, it could really hurt our bond. Trust is vital, and I rely on my humans to make the right choices. Unfair Competition: Some unknown sellers are offering low prices on products that just don’t meet the standards. This makes it tough for the brands I love, which actually care about quality, to stay in business. I want to support those who ensure my playtime is safe and fun! Why it matters & how to protect your brand: Your authorized sellers adhere to your product standards and uphold your brand’s integrity. Unknown sellers don’t. When customers encounter poor-quality or unsafe products, they don’t blame the seller—they blame your brand. Know the Market: Monitor marketplaces for unauthorized sellers and questionable listings. Support Your Channels: Strengthen relationships with authorized sellers who share your commitment to quality. Enforce Standards: Act against unauthorized sellers to maintain product safety, quality, and customer trust. Let’s join paws and ensure safeguarding brands like yours. From monitoring to enforcement, we help you maintain control over your brand and marketplace presence. Together we can explore actionable strategies to ensure your products—and your reputation—remain protected (like my German Shepherd self values protection…). Join us at Global Pet 2025 (My Dad will be speaking…details to follow) and learn how we can uphold the quality and integrity your brand is known for. 🐾 Jake Von Howell |
