"We listen, and we don't judge."
No, I am not an influencer or hipster with the buzzwords online. This is a rare moment you'll find me referencing anything deemed viral.
Wrapping up the year has left much to do, but also provided some excellent reflective moments, specifically with recent new client conversations.
I am VERY thankful for the people who value transparency and "bringing it all to the table," so to speak. This clarity in communication helps empower a brand if it's the right time to engage with our team.
One commonality in conversations was their honest admission of neglecting to enforce their MAP policy and not fully seeing their unauthorized sellers shut down. My curiosity is always...why would they shoulder this alone or think anyone will judge? Let's get it taken care of...stat! Let the brand keep its reputation and shine while we are the potential bad guys.
Some have dusty policies and documents that nobody on their team had or made time to review in the past few years or more - often followed by a year of busyness and change. Still, valid reasons led to nobody prioritizing putting effort into this.
That's ok! This frequent scenario is one of the most simplistic and rapid solutions to which we provide a strategy. Our team assesses the situation and proposes the areas of focus that make the most sense and will have the most impact. As long as the brand is willing to do its part, we activate this seamless process and see results quickly.
So, if you find yourself in that same boat, get out of it 🙂 We can help.
Regardless of how long it's been since focusing your efforts on MAP, our strategy team gets dialed in on the timeline that works for you. We refresh your documents, get your enforcements fired up, and consistently put in the effort amongst our team while helping support any extension of your internal team. It's not long before you have a clean channel and achieve the compliance goals you set out to have.
If you need support sharing that message with your decision-makers and all those taking part in budget decisions or struggling to understand the value of making these changes, let us walk alongside you in those critical conversations. The correlation between your MAP policy and authorized/unauthorized sellers is also essential.
Let's chat if you want to understand the value and timing of cleaning up your channel. Again...we listen and we don't judge 🙂
-Jessie Howell
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Let's keep making the world better for all the critters we love!
You worked hard to build your brand. Together let’s protect it.
